The Swiss Division

11/2012: Certified Scrum Product Owner Course with Gabrielle Benefield

We offer group discounts for groups of 3 or more people


This two-day Product Owner certification course provides everything you need to work effectively with a Scrum team. Upon successful completion of this course, each participant will be enrolled as a Certified Product Owner, which includes a one-year Scrum Alliance membership, where additional ScrumMaster and Product Owner material and information is available.

You will learn the essential concepts and tools of Scrum, how to maximise value for the business, how your role will interact with Agile teams and how the organisation can support the Product Owner. The class is extremely pragmatic, through a combination of theory and hands-on exercises, participants will learn how to effectively manage and prioritize product backlogs, plan releases and sprints, track and report progress, quantify value and scale Scrum to program-level efforts.

Product ownership is one of the most difficult and critical roles in Scrum. While the role responsibilities of the product owner can be described simply enough, very little is said about the day-to-day practice for those filling the role. If you’re a new product owner, you’re likely wrestling with competing demands for time and information from your team, and stakeholders. You’re likely working long hours to try to keep up with work that’s different than anything you’ve done before.

The course emphasizes a product team based approach to product ownership. The time and expertise demands of product ownership make it difficult for a single person to meet all the demands. A product owner supported by a product team can more effectively make decisions and perform the necessary work to identify and describe valuable, usable and feasible software.

During the two days participants will learn about:

  • Identifying the sources of business value that drive feature prioritization
  • Understanding customers and users
  • Building a product backlog that helps understand the product and plan effective releases
  • Steering development tactically using iterative and incremental strategies
  • Collaborating with customers and users throughout the development process

This course fills in the missing process for those in product ownership. The simple Scrum model doesn’t mandate or describe the routine meetings, workshops, and methods of communication the typical product owner must use to initially understand and plan the development of the product, decompose and plan work for upcoming sprints, and keep visibility high with users and stakeholders. This course will describe a variety of process additions used by successful product owners.


People filling the PO role: Business analysts, UX practitioners, product managers, business leaders and others responsible for filling the product owner role in Scrum and Agile processes.

People supporting the product owner: Business analysts, UX practitioners, product managers, business leaders and others who support product development by collaborating with users, business stakeholders, and subject matter experts to make decisions about what the product should be.


Prior knowledge of Scrum and Agile methods is required. You should have attended the Certified ScrumMaster class and/or have actively worked on a Scrum team and have a good understanding of the basics. At a minimum attendees should read the Scrum Primer and Scrum Guide found at:


Gabrielle Benefield is an author, speaker and advisor specialising in Agile and Lean organisational transformation with a particular emphasis on product strategy and innovation. Gabrielle is the founder of Evolve Beyond, a global consultancy headquartered in London working with diverse industries including finance, telecommunications, energy and gaming.  Gabrielle is the creator of HotHousing, a collaborative method used by many startups and large organisations for bringing rapidly developing products from first idea to first release.

Previous to Evolve Beyond, Gabrielle was a successful executive in Silicon Valley, leading Product, design, and technology divisions.  In 2003 Gabrielle took a startup to successful IPO using Agile and Lean methods, then lead the largest Agile enterprise transformation at Yahoo! scaling up to 250+ teams in the US, India, Europe, and Asia.  Gabrielle founded the Scrum Foundation in 2009 with Jeff Sutherland, the inventor of Scrum, to promote enterprise Agile practices with a large worldwide network of experienced Agile practitioners that continues to promote continuous improvement within the Agile field.


Language: English
Place: Hotel Sedartis, Thalwil
Date: 1-2 November 2012
Duration: 2 days.
Price: 2700 CHF incl. VAT incl. course materials and meals.
Registration: Please send name, company and billing address to Serife Cakmak.



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